Communications is the cohesive agent.
Consulting
When you need an expert.
Communications is the cohesive agent inside a business. It establishes clarity for products and services, motivates and guides key audience, and builds trust in the market.
Way and Words brings consulting support for small to mid-sized B2B customers who need strong stories and cohesive strategy around:
- Change management
- Narrative development
- Internal communications
- Customer Experience & Communications
- Incident Response & Crisis Planning
- Brand Messaging & Positioning
When to bring in a Consultant.
The most common scenarios we see from our customers …
- Change is coming (merger/acquisition, restructure, strategy pivot, new product, etc. ) and communicating well is critical to performance, retention, and productivity.
- Misalignment or chaos between functions is causing missed targets and spinning wheels.
- Reputation issue. Customer trust is low, not standing out enough, or standing out for all the wrong reasons.
- A full-time communications strategist or leader just isn’t in the budget but the expertise is needed.
what to expect from a comms consultant
01. Assessment
After defining a scope, we’ll have a kick-off call to discuss your vision, targets, challenges, and timelines to determine the best approach.
02. Strategy
We develop and document thorough strategies, project plans, and a list of deliverables for all consulting projects. You’ll have full visibility and input throughout.
03. Execution
Let’s get to work! Way & Words gets sh*t done and done well. You’ll receive regular status updates, our notes from meetings, and all deliverables on-time based on our scope and project plan.
04. Measurement
We track progress and targets throughout the project, as well as provide recommendations for any longer-term measurement strategy.